YouTube Kids is an app designed to help kids safely explore the world of YouTube.
To launch the app, our concept was simple: have real kids make up stories, then illustrate those stories with content found in the app.
The result was a whole day of smiling and a whole lot of stories. The campaign was launched in Video, Print and Digital advertising formats.
Responsibilities: Creative Direction, Design, Animation
Agency: Co: Collective / Production: Caviar Films