It's not every day you get an email from Lucas Films with a sound bed of R2D2 Sounds and Anthony Daniels recorded voice and are told to play. As a Star Wars fan, it doesn't get any better than that.
This was a Web-Wide scavenger hunt to promote the launch of a Verizon special edition phone. Users would begin the hunt on the site, travel through the web to find clues and finish here. First ones to enter the codes would win.