GDC / ECD / Creating Content Since 1998

Trident — A Little Piece of Happy

Little is big. In other words, don’t underestimate the power of little. Because there’s a little happy in every piece of Trident. This was a fully integrated campaign where we set out to produce a set of happy videos and a website that hosted tons of happy surprises to help you boost your mood. Not bad for a piece of gum. 

Responsibilities: Creative Direction, Art Direction, Concept Development, Editing & Design.

Agency: JWT