GDC / ECD / Creating Content Since 1998
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Pair Up with JCPenney

This JCPenney Pair Up campaign is about giving back to kids in need while back to school shopping.

We Paired Up with JCPenney to bring awareness to the uncovered issue.

Responsibilities: Creative Direction, Concept Development, Production, Editing, Design

Agency: MBooth / Production: Compass Rose / Director: Andrew May

Recognition:

2018 Big Apple Awards Category: Best of Best, Video & PSA

2018 Silver Anvil Awards AOE Category: Most Effective CSR Campaign

Pair Up with JCPenney