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About

 

My name is Tiago Veiga. I am an Integrated Creative Director, currently working at mcgarrybowen NY. I love technology and all the things that it's bringing into our world of media. I am also a musician who loves to push the boundaries of human expression. In short, I'm a nerd.

Client work/LISt: Archdiocese of NY, Alpha Romeo, Banco Espirito Santo, BandAid, Benadryl, Brian Kelly, Circuit City, Citroen, Classes USA, Cornell University, Eneslow, Fiat, Ford, Fujifilm, Grestejo, Hey Studios, Jazzworld, JetBlue, JWT New York, Kleenex, work/LISterine, Macy's, Master's Vineyard Christian Fellowship, Matrix Direct, Merrill Lynch, Metro do Porto, Minute Maid, PediaCare, Pestana Hotels & Resorts, Peugeot, Philip Morris, Pointroll, Rock the Vote, Royal Caribbean, Sagres Beer, Schick, Simply Orange Juice, Smirnoff, Splenda, Stride Gum, Sudafed, Sunsilk, T. Rowe Price, Uefa / Euro 2004, Verizon Wireless, Walters Hot Dogs, Yellowtail Wines, Zyrtec

Recognition: The FWA, DPAC Awards, Web Marketing Association IAC Awards, Davey Awards, Webby awards

 

JetBlue: The "Everyone Must Go!" Sale

Idea: To parody the countless post-holiday liquidation sales happening around NYC, we launched the Everyone Must Go! Sale. We dressed a lower Manhattan storefront with tacky, mock liquidation signage loaded with overly urgent sales messaging. Also, a street team of professional sign spinners and flier distributors were stationed curbside, urging passersby to get jetting.  
Responsibilities: Concept Development, Art Direction, Design







Trident Layers: Print and Online Ads
Idea: Everybody wants a piece of Trident Layers™.
Objective:Support the TV Spot with a Rich Media buy and create a one day newspaper ad to showcase how much people are talking about the gum on twitter. The rich media unit performed well over our expectations and the newspaper ad caught the eye of a well known social media website and generated a good ammount of buzz that day.
Responsibilities: Concept Development, Creative Direction, Art Direction, Design | View the roadblock | Read the buzz





A Diamond is Forever: Site Redesign

Idea: True Love is ever sure, ever lasting and ever strong. To help support the new Everlon Knot Collection, and along side a TV Spot, Male and Femal focused Print ads and Banners, we also redesigned ADiamondIsForever.com. Using papervision, AS3 and After Effects, we created a virtual space for the user to be able to view each piece in high-res detail. 
Responsibilities: Creative Direction, Art Direction, Design











Trident: A Little Piece of Happy Website

Idea: Little is big. In other words, don’t underestimate the power of little. Because there’s a little happy in every piece of Trident. It comes in happy flavors, in happy colors. It does something happy for your teeth. And this little act can be a big thing. Because if your next ten minutes are a little happier, maybe this will spread to your whole hour. And if your hour is happier, watch out day. Not bad for a piece of gum.
Responsibilities: Creative Direction, Art Direction, Concept Development, Editing & Design  /  View Project











Trident: A Little Piece of Happy TV & Web Videos

Idea: Little is big. In other words, don’t underestimate the power of little. Because there’s a little happy in every piece of Trident. It comes in happy flavors, in happy colors. It does something happy for your teeth. And this little act can be a big thing. Because if your next ten minutes are a little happier, maybe this will spread to your whole hour. And if your hour is happier, watch out day. Not bad for a piece of gum.
Responsibilities: Art Direction, Concept Development, Editing & Design













Trident Gum: Site Redesign

Objective: To re-launch TridentGum.com with a new look and feel. With a production schedule of ONE month (no joke), we had to make it simple. The key here was simply to showcase the products, since most users don't really just go to a gum website. Using papervision, we made it easy for consumers to find all the information they need on each product.
Responsibilities: Creative Direction, Art Direction, Concept Development, Design  /  View Project











Benadryl: Site Redesign

Objective: Supporting the "You Can't Pause Life" TV & Print campaign, our goal was to not only redesign the brand's main site, but to also make sure that we could separate the brand from their competitors.
Responsibilities: Art Direction, Concept Development, & Design







Smirnoff: Tea Partay 2

Idea: Simply put, it's a East Coast vs. West Coast Battle Rap.
Responsibilities: Art Direction, Concept Development, & Design





















Listerine: The Big "Ahhhh!"

Idea: Everyone has a moment of accompwork/LIShment that is worth sharing with the world. This site would be developed to allow just that. To celebrate the big "Ahhhh!"
Responsibilities: Art Direction, Concept Development, & Design

















Zyrtec: Love the Air

Brand Idea: Zyrtec believes that everyone, even people with allergies, deserves to love and enjoy the air and all that goes with it.
Concept: Pledge your love for the air and help spread the word about Zyrtec.
Responsibilities: Art Direction, Concept Development, & Design

















Sunsilk: Colorshowdown

Brand Idea: Who's smarter? Blondes? Brunettes? You decide...although it's a bit obvious...(did i say that?!)
Responsibilities: Art Direction, Concept Development, Photography & Design  /  View project